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design is everywhere.
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** street is art.
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the world’s northernmost capital.
moody, windy, cold, often dark.
that is why they call the city ‘Greykjavik’.
so let’s add some pretty little colors.
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colorful street art certainly brightens things up: everything is full of graffiti.
street art is so abundant and considered to be some of the “best” in the world.
watch out, Banksy, better be prepared 😉
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** nature forms and defines **
desaturated, green, yellowish, dusty, mossy. forms and figures.
textures over textures. stunning landscapes. unspoiled nature.
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culture, tradition, lifestyle … everything is connected and derived from what forms Iceland.
móðir náttúra – mother nature.
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🌈 pride 🌈
pride month is every month.
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equality · authenticity · respect
socially speaking Icelandic’s have a strong understanding of what is important.
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we l o v e that.

** night and life
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grab a warm jacket, get out, take a deep breath.
inhale the cities vibes.
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enjoy the coffee culture in one of the nice little cafés.
talk to other people. raise a glass of craft beer with someone.
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museums and popup galleries everywhere.
photography · art · fine art · graphics · history · architecture · Icelandic ceramic
the list is endless. so is inspiration.
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people
freaky? just be authentic. that is art enough.
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design principles
designed with heart · it’s the little things that make a difference · always keep in mind where you come from ·
get the best out of it · think of what you (and everyone) really needs (survival first) · be open · be authentic
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wild and free · simple and clean · creative and crazy · brave and bold · authentic · nordic · smart and intuitive · diverse and detailed
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Marie, user experience designer
Isa, chief design officer

vona að þú hafir gaman af · hope you enjoyed ✌️